my story
Over the past few years, I’ve worked on branding, packaging, websites, social media, and video for brands like Francone Bespoke Taps, Agent84, Skivys, and United Cosmetics, as well as a bunch of smaller growing brands. I usually end up working quite closely with founders, helping them shape how their brand looks, feels, and shows up online.
At heart, I’m an illustrator and a very visual person. I love creating worlds, not just assets. I care about details, taste, and that feeling when something just looks right. That’s probably why I’m so into branding and visual systems, I like when everything connects.
I’m Jarin, a London-based designer and social media specialist working with lifestyle, fashion, wellness, and e-commerce brands across the UK and Europe. I work in both English and Italian and often collaborate with founders and teams across different markets.
My background is in graphic design and branding, and I’ve always been a bit obsessed with making things look good and feel right. I work across branding, visual identity, content, and social, basically helping brands build a clear visual world and then actually use it everywhere, instead of it just living in a brand deck.
Outside of client work, I also make my own content around art and the gym. I share illustration, process, and training content, and I talk a lot about consistency and mindset, because honestly that’s what changed my life the most. My content has reached over 100k views organically, so I’m very much in the trenches with social platforms, trends, and what actually works.
That side of my work lives in my Journal and on YouTube too, where I talk more long-form about creativity, freelancing, gym, and building a sustainable life around all of it. It’s part personal, part practical, and it keeps me grounded in the work I’m doing.
The way I work is pretty simple. I care about clarity, coherence, and intention. I don’t like messy brands, random content, or things that exist without a reason. I like when brands feel considered, recognisable, and well put together, and I like building systems that make that possible over time.
