work with me
I help design-led brands build cohesive, high-performing social content through strategy, strong visuals, and campaign systems.
social content systems (strategy + creative)
This is for brands that want their social content to feel clear, intentional, and consistent, without turning it into a full-time internal job.
I create the strategy, plan the content, and design the assets you need to show up properly across Instagram, launches, and key campaign moments. The focus is on clarity and brand consistency, not filling space for the sake of posting.
Typical support includes content direction, monthly planning, campaign rollout systems, reels and carousel design, and story templates. Scheduling and community management can be added where needed.
brand & visual content design
This is where your visuals get refined and made cohesive across every touchpoint. Ideal if your brand has strong foundations but needs a cleaner, more recognisable look across social and digital.
This can include visual direction for social, graphic design, campaign assets, layout systems, and illustration where appropriate. The goal is to make your brand feel consistent and elevated, not like a mix of disconnected posts and templates.
This can be booked as a standalone project or combined with ongoing content support.
creator content for brands (UGC-style)
I create platform-native content for brands to use across their social channels, product pages, and paid ads. This includes short-form video, product-focused content, and creative concepts that feel organic while still representing the brand properly.
This is ideal for brands that need high-quality content but don’t want content that feels overly scripted or traditional.
my process
01
audit & direction
We start by looking at what is already there. Your current social media, content, visuals, positioning, and what is and is not working. I review your existing assets, your audience, and your goals, then define a clear direction, content angles, and priorities.
02
strategy & system
From there, I build a practical content and social system. This includes content pillars, formats, visual direction, and a clear plan of what to post, why to post it, and how it all fits together. If needed, this is also where branding and visual foundations are refined or created.
03
production & execution
Finally, we create and execute. This can include social media management, content creation, design, UGC-style video, and ongoing optimisation. The focus here is consistency, quality, and building momentum over time, not one-off posts.
faqs
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I offer design-led social content support for fashion, beauty, wellness, and lifestyle brands. This includes social content strategy, campaign systems for launches, reels and carousel design, story templates, and visual content direction. I also offer brand and visual design support, and creator content for brands where relevant.
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I combine brand-level design thinking with social media strategy. That means the work isn’t just “pretty content”, it’s a cohesive system that supports your brand identity, improves consistency, and helps your audience actually understand what you offer.
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I specialise in strategy + creative production. Scheduling, community management, and influencer coordination can be added depending on scope, but they are not included by default.
(This keeps the work high quality and avoids spreading across too many responsibilities.)
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I offer both one-off projects and monthly retainers depending on what you need.
Projects start from £1,800, and monthly support starts from £2,200/month, with final pricing based on deliverables, timeline, and scope.
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The process is structured, collaborative, and clear. You’ll always know what’s being created, what’s needed from you, and what the next step is. I work best with brands that value quality, consistency, and long-term brand building.
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To get the best results, you’ll need:
access to your existing brand assets (logo, fonts, colour codes, product photography)
key dates (launches, promotions, priorities)
product information (names, links, bestsellers, etc.)
feedback within the agreed timeline
If you don’t have everything ready, that’s okay. I can help you organise it as part of the process.
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Most one-off projects take 1–3 weeks, depending on scope and how quickly assets and feedback are provided. Monthly retainers run on a rolling basis with a set content cycle.
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Yes! As long as the brand is ready to invest in content properly and has clear goals. I care more about alignment and potential than follower count.
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Yes. I can work with existing assets, UGC, and product photography, and I can also advise on what content is missing and what to prioritise next.
