United Cosmetics

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social media management

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content design

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United Cosmetics 〰️ social media management 〰️ content design 〰️

Collection of makeup and beauty products on pink background, including lip gloss, blush, tint, eyeshadow, highlighter, and skincare items.
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A collage of women applying skincare and makeup products, with various beauty products such as creams, skincare, and makeup palettes arranged around them.
Collection of various perfume bottles on a floral background with a butterfly.
A collage featuring various objects and images including jewelry, makeup, flowers, photos, a plate of macarons, a perfume bottle, a cityscape, a smile with gold teeth, a woman with blonde hair, and handwritten notes.

United Cosmetics is a beauty brand where the priority was creating engaging, platform-native content that feels current, energetic, and product-focused without looking like traditional advertising. I worked on content creation and social content direction, developing formats and visuals that highlight the products in a more modern, relatable way while keeping the brand identity consistent and adaptable across different posts and campaigns.

Collage of four different sets of manicured nails with butterfly designs, featuring pink, purple, and blue nail polish, alongside bottles of pink and blue nail polish, with decorative colorful blobs and the text 'Butterfly Mani' in yellow.
A collage of nine women with various hairstyles, including braids, buns, and loose hair. The background features floral and star illustrations with motivational quotes about hair and beauty.
Collage of beauty and skincare product advertisements featuring various cosmetic products, models, and floral elements.